ABOUT Me
Hello, I’m Jinny! I‘ve been working with creative marketing teams for over a decade. Throughout my career I’ve had a hand in content for Fashion, Entertainment, and Consumer Technology brands. My experiences include brand concept development, art direction, and design production for digital and print assets.
EXPERIENCE
Asurion / Art Director / Nov 2021 - Present
Concept, design and execution of 360 marketing campaigns for a national consumer tech insurance provider. Collaboration with Sales and Marketing teams to develop and refine business-to-business and consumer-facing digital and print assets, ensuring they meet brand standards and marketing objectives.
mophie / Senior Creative Designer / Mar 2014 - Aug 2019
Concepting and design of physical and digital marketing assets for a top selling mobile power technology brand, including product packaging, POP displays, product pages, email blasts, social media posts, lifestyle photography and custom B2B collaboration content. Developed and executed tier 1 campaign content for flagship product launches, engaging millions of customers online, funneling hype to pre-order pages and expanding retail footprints with attention-grabbing displays. Assisted photo and video teams with styling, storyboarding, selecting talent, and capturing secondary social media video content on-location. Project management, status tracking and mentorship of design team on brand standards. Key design partners included AT&T, Verizon, T-Mobile, Samsung & Apple.
Kingston Technology, HyperX / Creative Designer / Feb 2011 - Mar 2014
Collaborated with art directors, project managers and internal clients to develop project goals and execution strategies for a leading technology brand. Collaborated with global marketing teams on translated layout adaptations for intercontinental sales channels. Designed creative for print, digital marketing ads, email campaigns and website assets. Worked on illustrations for weekly social media posts, collateral for HyperX tradeshow events, and custom marketing event swag.
Access Group Media / Creative Designer & Production Artist / Oct 2006 – Sep 2010
Worked directly with fashion brand clients on design concepts and content development. Pre-press for large-format offset and digital printers, and photographic editing. Helped design and maintain company website content. Clients included L*Space, Ezekiel, Ames Bros, Derma Elite, and JCPenney.
Thirteen Minutes Magazine / Creative Designer & Production Artist / Jul 2006 – Oct 2009
Art direction for magazine spreads and editorials. Photoshoot assistant & post-production editing. Event posters and other physical marketing collateral.
PROFICIENCies
Figma / InDesign / Illustrator / Photoshop / After Effects / Final Cut Pro / Microsoft Office / Workfront / Wrike
Layout Designs / Branding & Logos / Illustration / Photo Editing / Photography / Video Editing / Set & Fashion Styling
Full resume and additional samples of work available upon request.